Em and Liz was founded in 2017 by New York-based moms Effie and Riki. Both ladies grew up in Brooklyn, NY with close family ties. They have now built a company designed to foster creative, imaginative play and self-expression while helping girls experience and prolong the magic of girlhood month after month. The Em and Liz box was inspired by their passion for shopping for the sparkliest, girliest products and accessories for their own daughters. Each themed, monthly box is filled with the latest and greatest products, saving moms time and delighting girls everywhere. 

 At Em and Liz, we believe passionately in a spirit of adventure, friendship, and of course lots of pink & sparkle!!

Riki & Effie